Smiley 50th Anniversary Wool BeretMade in France Limited Edition Hritage par Laulhre celebrates the 50th anniversary of the Smiley campaign with their co branded Capsule Collection limited edition Smiley 50th Anniversary Wool Beret! Smiley was born to highlight happy news stories and act as a global symbol of positivity. The 1972 'Take Time to Smile' campaign was first published in France Soir, De Telegraaf, Blick, Lavanguardia to spread positive news; a reminder of how powerful a
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