FDA walks back ban on limited Juul e cigarettes The FDA is allowing vaping brand Juul to keep its e cigarettes on the market. Studies from Juul show its e cigarettes are less harmful for adult smokers, who can benefit from switching completely The FDA announced Thursday that Juul labs can continue to sell e cigarettes and refill cartridges, determining that the company's menthol and tobacco flavored pods are appropriate for the protection of public health. Juul's CEO will step down amid increased public scrutiny of its vaping products F.D.A. Orders Juul to Remove E Cigarette Products from U.S. Market The New York Times Juul to stop selling fruit flavored e cigarette pods